Bollywood Celebrity Aamir Khan takes Endorsement fees to new heights.
Posted on March 5, 2010
Filed Under ADS ON TV, PROFILES | Leave a Comment
Aamir Khan signs record-breaking endorsement deal. Fresh from the super success of “3 Idiots”, Aamir has reportedly landed a Rs. 30-35 crore deal with Etisalat, the UAE’s telecom giant, which entered the Indian market after buying a stake in Swan Telecom in September 2008.
Aamir’s deal is for three years. It’s been called the biggest endorsement deal in Indian advertising history, and once again Aamir Khan’s name is attached to the record. Aamir already promotes several brands, including Tata Sky, Coca-Cola, Parle and Samsung.
His comedy-drama ‘3 Idiots’ has scorched screens worldwide and raked in around Rs.93 crore (Rs.930 million/$20 million) in its opening weekend.This is the highest amount paid to a Bollywood celebrity for an endorsement,beating the previous records – in the range of Rs 12 crores-15 crores.
Advertisement guru Prahald Kakkar, who directed Aamir for his first coca cola ad in 1993 for which he was paid a mearge of Rs 17 lakh. Aamir by his own standards, his fees has almost tripled as he was paid Rs 12 crore for his earlier endorsements. Advertisement circles are taken back with the new high in commercial fees, as the highest amount paid to four top Bollywood names-Shahrukh, Salman, Akshay kumar and Hrithik Roshan is said to be in range of Rs 12-15 crores only.
All we can say is that Aamir like an old wine is getting richer and better day by day.What ever said and done he is the best and bring a great degree of single minded exclusivity to a brand. He works hard for the endorsement like his films and is very particular about the script, copy writing, product and his image. He is a true perfectionist and gives his 100% to what ever assignment he under takes.After all there is no shortcut for fame and success.
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