Great Indian Advertisements-Mind blowing

| September 6, 2010 | 0 Comments

Ads are boring. Ads interrupt great movies. They are the manifestations of broadcaster’s greed – We can say a lot of things the annoyance in name of Ads. Some 90% of them are indeed stupid. It is quite hard to spot the creative spark of the genius in Ad companies. But when they do they become a treat to watch. A great Ad according to me should be funny. Making you remember the product is not a criterion – Even stupid ads played again and again during prime time will make us remember the product.Some of the best Ads now a days are listed below.


Axe
Well when you are a toiletry brand which makes men’s perfumes and deodorants, there’s not much you can innovate.What’s the next best thing to a 24 carat diamond ring that you can gift a girl to impress her without digging a hole in your pocket? Yes, Chocolates. So, Axe thought ,why not make a deodorant in Chocolate flavour. Thus, came the Axe Dark Temptation. This commercial is bold, kinky and fun. No doubt then that this was frowned upon by the Indian Government and termed “Indecent, Vulgar and Repulsive”. But, we love it!!!
The commercial shows a guy getting transformed into a human chocolate after applying the Axe dark temptation deodorant. As he walks down the street, girls ogle over him and each one wants to take a bite of him. The background song “That’s the sweet touch of love” goes perfectly with the feel of the ad.This ad definitely gets thumbs up from us as it’s interesting, witty & humorous and at the same time targets and caters to the right audience.


Pulsar-220
vBajaj has come a long way from the ‘Chetak’ to the ‘Pulsar’ and so has their advertising campaigns from the ‘Humara Bajaj ads’ to the ‘Pulsar-mania’ ones.This commercial draws the qualities of the product it’s advertising and does it in style. Pulsar, with it’s 220 variant has in fact become the fastest bike on the Indian roads.
I like the attitude of the commercial, which is laid back, smart and at the same time confident. Nowhere does the ad show riders doing stunts or speeding or dragging their bikes.The ad shows a Bank being looted by this guy in formals without a gun. He takes the money from the lady cashier who seems to oblige. Meanwhile the cops have almost reached the bank. Our man does not bother a bit. As the ‘I am the man’ song plays in the background he takes the money, puts a note into a child’s piggy bank and casually walks out in front of the cops and sits on his Pulsar. Revs up and zoooom. Vanish!!! The cops along with their cars and helicopters are left stranded with mouths wide open.

Continued…………………………………………………………………………………………………………………………………………….

Category: Agencies

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