India is the world’s second most populous nation. Over a billion people live within its borders, making it second in size only to China. It is a land where the old and the new, the traditional and the modern, Â all exists together. Managing brands and targeting consumers, Â is not a child’s play in Indian society seeing the size ans varied culture of the country. Indian Advertising Â understands the social and cultural diversity of India. Thus, Â advertising is to reflect society, emotions of people especialy in a country like India where people are super sensitive about their personal issues.Â Fortunately Indian commercials are playing their role in a very dignified manner and are able to reach out to their targets with open arms.Â Indian commercials are simply fun to watch and I find them very very creative and entertaing to watch.
The Indian TV advertisement market size is estimated to touch 3 billion dollars (12,000 crore rupees) in year 2007.Â Gone are the days when Indian commercils were lacking behind compared to the western commercial.
Indian ads speaks more then just the product they are the mouth organs of commoners and at times one get the feeling as if the ads are expressing our internal feelings and thought which we wanted to tell the society, relatives and our loved ones. They are so touchy,emotional, intellegent at the same time very witty.Â Some of the best advertisements in recent years have been from phone companies like Airtel, bsnl and alsosoft drinks company like Â Pepsi and Coke.Â The rivalry between these two soft drink giants in India has bought out the best of creativity in their TV commercials..Â Creativity wise, Airtel gets the cakeâ€¦.but I think overall execution wise, relevance etc â€¦ havent seen a better ad then â€œthat cadburys adâ€.
There hasnâ€™t been a fevicol ad for a very long time, but they still are one of the best ads that i hv seenÂ the fewiquick add in which the fisher man sticks fewiquick on a stick and catches fish is a very creative ad.Â In the current scenario, The ads by mentos are preety good and a few months back there was an ad by Bank of India featuring a Boy and his Piggy Bank.. beautifully crafted, vch surely touches the emotions of the viewer..Â The safari adsâ€¦ the first one with kim sharma(guessing) hitch hikingâ€¦ in the middle of a river(cool background score)â€¦â€œRECLAIM YOUR LIFEâ€ adsâ€¦ are too goodâ€¦ – ads have added mystical touch to their productâ€¦ something that stands apartâ€¦ sets u freeâ€¦ which i believe is quite appealingâ€¦
The advertisement of the HDFC Standard life insuranceÂ with the tag line of â€ Sar utha ke jiyo â€ can beÂ considered as one of the best advertisement of indianÂ television.Â Even Happydent white chewing gumsÂ it has an exaggerated creativity and brand image that Happydent white chewing gums has created due to these ads is just amazing ! This one is actually third ad in their series. The earlier two got progressively better (The Photoflash by teeth and the Cow Teeth),It has a comedy angle and something different from the league.Â Friends if i start discussing about the Â Indian ads and my favorite ad i am sure I will be very confused and the Â list will be simply endless. Â Over all ads are admired because they are the mouth organ of common people, their strength, their fears, future plans and shows the web of daily life, Of course it’s great stress buster to see your favorite icons,movie stars, players speaking and performing on your behalf.
All this together makes them very close to audience heart and some where we will we are all part of them.